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Social Media Analytics Market to reach US$ 26,295.33 million by 2028

The new versatile research report on Global Social Media Analytics Market aims to promise a unique approach to the industrial assessment of the market covering the most important factors driving the growth of the industry. The Social Media Analytics Market report provides current and future technical and financial details of the industry. One of the most comprehensive and important additions to The Insight Partners market research archive. It provides detailed research and analysis of key aspects of the global market.

Business competitiveness has been rising at a tremendous pace globally, forcing businesses to search for innovative methods of gathering intelligence. The increasing competitiveness amongst businesses can be attributed to several factors that differ from country to country. Globalization, rising adoption of Industry 4.0, growing promotional activities, increasing brand awareness, and higher price sensitivity amongst consumers are a few major factors fueling the same. Thus, to gain a competitive edge, most enterprises have been exploring newer avenues for gaining intelligence on their competitors. Business intelligence (BI) uses different solutions and services to transform gathered data into actionable insights. Traditional BI was mostly restricted to identifying competitors and gathering as much information as possible but could not structure, analyze and provide meaningful insights from multivariate data pointers. Social media analytic solutions and services can provide varied BI information.

The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021. it is expected to grow at a CAGR of 21.5% during 2022–2028.

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Companies Profiled in this report includes: IBM Corporation; Cisco Systems, Inc.; Siemens AG; Hangzhou Hikvision Digital Technology Co., Ltd.; and Dahua Technology Co., Ltd

It can aid in identifying competitors, understanding which and how they are utilizing social media platforms, understanding their strategy, compare own social results with competitors, and identifying gaps or threats in social strategy. Such advantages are promoting social media analytics market growth.


The social media analytics market is analyzed on the basis of component, application, deployment, organization size, and vertical. Based on component, the market is segmented into solutions and services. Services are further bifurcated into professional and managed services. Based on application, the social media analytics market is segmented into customer experience management, competitive intelligence, sales & marketing management, and others. Based on deployment, the market is bifurcated into cloud and on-premise. Based on organization size, the social media analytics market is segmented into large enterprises and SMEs. Based on vertical, the social media analytics market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others.

Reason to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Social Media Analytics Market.
• Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
• The key findings and recommendations highlight crucial progressive industry trends in the Social Media Analytics Market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth at a certain extent.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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