NWYRK is distinctive, but I cannot tell its meaning from the letters alone. That makes a clear explanation of the website's purpose more important than an assumed interpretation of the name. I would approach NWYRK website information with those basic questions in mind. Who is it for, what subject does it cover, and where should a reader begin? I like information that answers those questions directly, because it gives an unfamiliar identity a useful context without relying on invented associations.